In 2000, the landscape of premium denim was changed forever. Born in Los Angeles, California, 7 For All Mankind was the first company to make premium denim accessible to everyone. 7 For All Mankind quickly earned an immediate following for its innovative use of fabrics, fit and finishes in denim. Often nicknamed as “Sevens,” the brand has become not only a household name, but a favourite among Hollywood elite, fashion editors and stylists. 7 For All Mankind remains the leader in premium denim and continues to push industry standards to a new level by being a hybrid brand of fashion and innovation.