Kent & Curwen, founded in 1926, is a jewel of British menswear reborn for the 21st century. Creative director Daniel Kearns, in partnership with David Beckham, has established a new blueprint for Kent & Curwen: a fresh take on English heritage for the way men dress today. Taking inspiration from the authenticity of its storied past reworking the classic hallmarks of British sporting pastimes, mixing them with menswear staples to form the foundation of the Kent & Curwen wardrobe, inspired by Beckham’s own celebrated style. To mark these new beginnings, the team has reimagined the distinctive Three Lions and English rose logos in a style that brings modernity to heritage. The ambition is to create a modern lifestyle brand based on the authenticity of its legacy, exemplified by instinctively wearable clothes for men all around the world.