Established in 2002, NU is a passionately creative fashion retail brand that has an international demand through its iconic aesthetic. Their collections refer to a new kind of casual clothing, which could serve the same status of formal clothing. Designs are predominantly in black, moderate and arrogant at the same time, which in reality is harder to express the complex and considered proportions on non-color. Having pursued ‘the black shape’ as the core reflection of NU, they only use colour to challenge the conservative dimensions and to adopt reflections of innovative fabrics on timeless pieces. Their core mind set is not of dressing bodies but souls - where the buyer’s gender becomes irrelevant. NU is neither defined by age, but by its visionary taste who simply strive to find something new yet sophisticated uniting elegance with comfort and uniqueness.