The Adini story began back in the early seventies and the beginning of bohemian, hippy fashion. A walk down memory lane and a snapshot of iconic images from photo shoots over the years reveals a history of Adini style through four decades. From the heady days of the 70’s, the iconic 80’s, and ups and downs of the 90’s and millennium. Inspired by the colours, vibrancy and craftsmanship of India their styling was fused with the buzz of 70’s London with its eclectic scene and festival fashion, creating brightly coloured kaftans, smocked dresses and gypsy blouses. With more than 40 years experience Adini has evolved to be one of the most successful British boutique brands in the UK with an ethos and a creative drive that is as strong today as it was at its inception. They use natural products whenever possible and believe in a sustainable work practices which they follow rigidly.