Collection: Colorful Standard

Available in our menswear department, Colorful Standard is a Copenhagen‑born essentials brand committed to creating timeless wardrobe staples in a spectrum of over 60 vibrant, garment‑dyed colours.

Rooted in sustainability, the brand crafts its collections from 100% organic cotton and GRS‑certified recycled merino wool, using eco‑friendly, OEKO‑TEX–certified dyes and zero‑waste cutting processes. All production takes place ethically in Portugal, ensuring high-quality craftsmanship under EU labor standards. With its focus on simplicity, responsibility and long‑lasting design, Colorful Standard offers elevated everyday basics that pair conscious manufacturing with modern, minimal style.