Launched in 2019, East is a beautiful brand rooted in India’s history and heritage. They have drawn inspiration from the rich tapestry of India, both past and present, to make their inherently bohemian brand feel contemporary.
East’s modern feminine look aspires to evoke real creativity and a spirited energy to women of all walks of life; the team value expression through nostalgic prints, a confident use of colour and silhouettes that instill femininity and individuality.
East care about the planet and the people creating their clothes, they believe sustainable design can be both beautiful and ethical. Considering every detail, from the fabrics and colours chosen, to the packaging and trims, aiming to build the brand with an earth-friendly approach from design to delivery.