For Fall/Winter 2019, GANT continues its year-long 70th anniversary celebration of highlighting the preppy icons the brand has perfected from the very beginning. This season, GANT seeks to blend timeless pieces with new modern essentials that capture the blurred line between the workweek and weekend – and the magic that happens when the city and the country lifestyle are combined.
GANT’s collection balances business with leisure and explores what happens when the city and country co-exist in one outfit–because just like the everyday lives, these worlds are now blending.
Days of suits in the office and casualwear on the weekends are gone. Instead, pieces are mixed and matched–making the clothes work for the occasion and not the other way around– bringing a bit of free-time interests into the office.
And like always, GANT approaches this project of balance with the signature preppy point-of-view it has pioneered from the start.
Inspired by Heritage
GANT’s Creative Director found that the journey of rediscovering the brand’s past led to two very clear points:
“First of all, the timelessness of the design and longevity of our garments. We found excellent pieces from our past collections that still felt relevant today. Second, the innovation in both fabric and features was recurrent. We want to continue to design pieces you’ll want to use over a long period, and maybe even pass on to a new generation.”