Discover Gant's key looks this season
This year, GANT celebrates its 70th anniversary, and to mark this momentous year, they have taken their Spring/Summer collection back to the past to celebrate their preppy American Sportswear heritage. Inspiration is drawn from the GANT archive, resulting in classic pieces that have been updated with innovative fabrics and contemporary silhouettes.
Below we’ll showcase this season’s key looks, and delve deeper into the inspiration behind GANT’s anniversary collection.
There's no place like home
For SS19, the GANT design team explored the company’s extensive archive and visited the brand’s birthplace on the East Coast of America. What they found appears in the collection in a variety of ways, most notably the exaggerated shirt collars that are a nod to a famous 1960’s photograph featuring Bernard Gantmacher’s sons standing outside their father’s factory in New Haven, Connecticut.
Inspired by heritage
Matthew Mounsey-Wood, Creative Director at GANT, found that the journey of rediscovering GANT’s past led to two very clear points:
“First of all, the timelessness of the design and longevity of our garments. We found excellent pieces from our past collections that still felt relevant today. Second, the innovation in both fabric and features was recurrent. We took great inspiration from this when designing the SS19 collection and aimed to innovate the American Sportswear classics for modern life. We want to continue to design pieces you’ll want to use over a long period, and maybe even pass on to a new generation.”
GANT’s focus on water is increasing this season with the evolution of the sustainable range GANT Beacons Project. The company works with Seaqual, a unique ingredient fiber brand that upcycles plastics collected from the ocean to be used in GANT’s performance products.